TV NEWS - Analysis of a relevant News Package
Analysis of a Relevant News Package
'Our are phones listening to us?' - (BBC News, 2019)
To gain an insight into what our News Package could look like and to gain pointers from one of the most known News Providers available to us, The BBC. I took a look at some Relevant News Packages that could help shape how I view News Packages.
The News Package starts with eye catching visuals and colour, multiple squares including interviews with people who look of a younger Adult age group (18-30) and also social media logos and phone symbols (Watch for alarm clock, Airplane for Airplane mode etc) . Just from the first 14 seconds, you can tell straight away that this News Package is going to be around technology and phones. I feel this is really important as although News is there to tell you facts, it's important that you want to be engaging with your audience, especially as it's likely there are hundreds of other News Channels also trying to break the same story.
Just from this image, I already feel this is something I will be ensuring I add into my News Package, the colour is extremely engaging and I also feel will fit our target audience due to the fact they have used Young Adults to feature throughout and it is also based on the same topic, this is my reasoning for believing there target audience would be extremely similar to ours, if not the same.
By ensuring that our opening is colorful and clear to show that we will be discussing Iphones and technology, I feel just like the BBC News Package did with me, it will engage our audience immediately. Which is extremely important, therefore, the Colour and use of symbols within the first 14 seconds has inspired me to ensure that the beginning of our News Package is engaging and clear to what the rest of the News Package will discuss.
The News Package continues by introducing the journalists voice with narration, it then introduces you to the journalist with visuals as you see him appear within the same format as the interviewees at the beginning. The narration is thought provoking, again which I feel is another tactic to keep you invested, the journalist asks if you think, that our phones and apps are listening to us. I think this part of the News Package is extremely important, as I've mentioned straight away this made me begin thinking about if I have ever felt my phone has listened to me. It was thought provoking.
Although I feel the journalist is attempting to ensure you're still engaged by asking you a question, he also is remaining unbiased. He isn't accusing any technology companies of recording information on our phones etc, he is simply asking if you personally have felt your phone has been listening to you.
From this segment it has made me aware how of important it is to remain unbiased and also to continue to keep the audience engaged. It's important that the audience feel like you're talking specifically to them, which is why he uses the words, are you?. As my News Package is related to the controversy surrounding Iphone changing packaging for environmental reasons costing consumers an extra £19.00 for this benefit, I think it's something I need to learn to ensure we're remaining unbiased. But, just like the BBC News package, it's important that you're engaging with the audience directly and specifically by using words like 'You'. When writing the AV script, I am going to make sure as a group we are writing to specifically speak to the audience individually at home as, as I have mentioned this is not only engaging but also thought provoking which unbiasedly allows viewers to have their own opinion.
To conclude the questions the journalist has asked in relation to if you feel the phones are listening to you, he later goes on to speak to a security expert. Within this section of the News Package, with the security expert they experiment with two new phones to see if they pick up on anything which indicates that the phone is listening. This was very interesting and again kept me engaged throughout, hearing an opinion of someone who is an expert and then seeing it experimented again is clear tactic to ensure it brings you facts and answers any questions it may have you thinking. The beginning also has opinions of younger adults, as I've mentioned, who speak about how they believe their phone is listening to them.
This has taught me that it is so important that by remaining unbiased, you should allow two different perspectives to ensure that the viewers have both opinions on a matter. In this instance the BBC have allowed you to have opinions from consumers who believe the phones are listening and then an opinion from a security expert that then counter argues there point with an experiment, in which he then deems that there is no evidence that phones are listening.
As this is relevant to our own News Package and we are asking if you feel Apple are helping the environment or trying to boost their bank balance by making you pay for something that was included within the original price previously. The BBC News package has highlighted to me how important it is to ensure we give both opinions. With this in mind, while working on the contributors for our own News package, we have now contacted an environmentalist from Canterbury Christ Church university to ensure they can give us an insight into if Apple reducing the packaging size will actually improve CO2 emissions. This means that as well as our consumer point of view we have lined up to see how Apples decisions has affected their customers perspective, much like the BBC News Package, we can also have an expert point of view to ensure we're giving unbiased and factual information. This will be very beneficial for our piece just as it is beneficial for the BBC News package.
The final influence I feel from this BBC News package that has impacted my thoughts and decisions for my own News Package, is the use of cut aways. As you can see above they have many shots throughout that are of people using phones and the phones themselves. As my News Package is around the New Iphone 12, we are lucky enough to be able to have one and film an unboxing that will feature within our news package. By watching the BBC News package it has confirmed that we should use the footage throughout to show exactly what it is we are speaking about and when.
So in our news package for example, when Syd who is our journalist speaks about the contents of the Iphone 12, we can cut away to footage we have pre-shot, showing the contents of the box. Similar to the BBC New Package I am reviewing, I feel it will again keep the audience engaged but also show exactly what it is, we're speaking about making it clear, factual and precise which is what we want to achieve from our News Package.
In conclusion, this BBC News Package has influenced me to ensure our News Package is engaging, thought provoking, relevant, unbiased with two sides of an opinion and visually engaging to our specified target audience. I will ensure I do the following as discussed, by taking pointers from the news package from the BBC. I can do this within my own news package by ensuring that colour and graphics are relevant to our target audience of 18-30. That the cut aways we use of the Iphone 12 unboxing are relevant to the narration at the time they appear. I also feel the BBC News package has influenced me to ensure that we are showing both opinions on the matter and remaining unbiased, as I have mentioned, after seeing the impact of having both a consumer and expert opinion, we have now contacted lecturers who specialize in environmental change and will be able to inform us on the benefits of Apple reducing the packaging size, along with our consumer point of view on how they feel about having to now pay an additional £19.00.
This was a really beneficial task for me to complete as I now feel with this research, I can ensure we are getting the best from our News package for our target audience and our story. By seeing the impact the decisions the BBC have made for their news package has had on me, it is important I take what has influenced me from their piece and ensure I do this within my own News Package to have the same affect on our audience.
List of Illustrations
Fig 1. BBC News Opening Screen Shot (2019) [Youtube, Screenshot] At: https://www.youtube.com/watch?v=KGjHajL29S0&t=57s (Accessed on 31/10/2020)
Fig 2. BBC News Phone Graphic Screenshot (2019) [Youtube, Screenshot] At: https://www.youtube.com/watch?v=KGjHajL29S0&t=57s (Accessed on 31/10/2020)
Fig 3. BBC News Expert Interview Screenshot (2019) [Youtube, Screenshot] At: https://www.youtube.com/watch?v=KGjHajL29S0&t=57s (Accessed on 31/10/2020)
Fig 4. BBC News Phone Cut Away Screenshot (2019) [Youtube, Screenshot] At: https://www.youtube.com/watch?v=KGjHajL29S0&t=57s (Accessed on 31/10/2020)
Bibliography
Are our phones listening to us? - BBC News (2019) [Broadcast News Package] At: https://www.youtube.com/watch?v=KGjHajL29S0&t=57s (Accessed 31/10/2020)
Comments
Post a Comment